Create coupons with purpose
& outshine the competition
In order to succeed with coupons you should have a very clear understanding of your objectives.
Here are some strategy examples you could use as inspiration before launching your first coupon book.
Boost sales
Strategy: Increase immediate sales during slow periods.
  • Identify slow sales periods: Analyze historical sales data to pinpoint when sales tend to drop.
  • Set clear sales goals: Determine the specific sales targets you want to achieve with the coupon campaign.
  • Design compelling discounts: Create attractive and relevant discounts or promotions.
  • Promote through various channels: Utilize email marketing, social media, and advertising to reach your target audience.
  • Monitor and analyze results: Continuously track sales during the campaign to adjust strategies as needed.
Boost sales
New Customer Acquisition
New Customer Acquisition
Strategy: Attract new customers to try your product or service.
  • Define your target audience: Understand the demographics and preferences of your potential customers.
  • Create an enticing offer: Develop a coupon that provides significant value to first-time customers.
  • Promote across channels: Use digital marketing, social media, and offline channels to reach a wider audience.
  • Provide an excellent experience: Ensure that new customers have a positive experience to encourage repeat business.
Customer Retention
Strategy: Reward existing customers and encourage repeat purchases.
  • Segment your customer base: Divide customers into groups based on purchase history or loyalty.
  • Develop personalized offers: Create tailored coupons or promotions for each customer segment.
  • Send targeted communications: Use email marketing and personalized messages to deliver your coupons.
  • Implement a loyalty program: Reward repeat purchases with points or discounts for ongoing engagement.
  • Collect feedback: Continuously seek customer feedback to improve their experience and tailor future offers.
Customer Retention
Clear Inventory
Clear Inventory
Strategy: Use coupons to move excess or seasonal inventory.
  • Identify surplus products: Determine which items need to be cleared from your inventory.
  • Create clearance offers: Offer deep discounts or bundle deals to incentivize purchases.
  • Highlight urgency: Use messaging like ’’limited time offer’’ to create a sense of urgency.
  • Promote on various platforms: Use your website, social media, and email marketing to showcase clearance items.
  • Monitor and adjust: Track inventory levels and adjust promotions as needed to meet inventory-clearing goals.
Product Launch
Strategy: Generate excitement and initial sales for a new product or service.
  • Build anticipation: Tease the upcoming product launch through social media and email marketing.
  • Create exclusive offers: Develop coupons that are specific to the new product or service.
  • Leverage influencers: Partner with relevant influencers to build buzz and share your coupons.
  • Launch event: Host a launch event or online webinar to showcase the new product or service and grant early access to your special coupon book to customers that assist your event.
  • Gather feedback: Encourage early customers to provide reviews and feedback to improve your product.
Product Launch
Strategy: Use coupons to encourage customers to explore related or complementary products or services.
  • Identify cross-selling opportunities: Determine which products or services naturally complement each other.
  • Create bundled offers: Develop coupons that provide discounts when multiple items are purchased together.
  • Promote cross-selling: Showcase these offers prominently on your website and in marketing materials.
  • Train sales and support teams: Ensure your teams are knowledgeable about cross-selling opportunities.
  • Measure success: Track the impact of cross-selling coupons on average transaction value and customer satisfaction.